30/03/2016 - 31/03/2016

Easter Break - Day 6/7

Visualising the project and starting to create collages

Understand, Ideate, Making

Went through all the photos that I took of each op-shop and picked out certain ones that were similar to each other, or had textures and imagery that I liked and then thought about what designs and spreads that I could create through this imagery and also about the three tiers of information that I needed in these designs. 

I ended up with the location/what store it is (Salvation Army, Recycle Boutique, David N White Gallery), what the store sells - furniture, clothing, and collectables/random items and what you do at that certain store. I compiled this information and the photos that I took and started to create my three destination collages and spreads. 

28/03/2016

Easter Break - Day 4

Visualising the spread and brainstorming ideas

Define, Ideate, Making

Spent the day looking at brochures and the different type of layouts that they each have as well as their colour scheme/symbols/spreads and imagery. I played around with shapes, hierarchy in Indesign.

Brainstormed the three tiers of information that I could have and that I need for my destinations. Smell, location, price, feeling, the different type of people that frequent the store, whether there's a lot of junk or treasures that can be found there, whether it's dark or bright, or anything really. 

26/03/2016

Easter Break - Day 2

Visual research and understanding the brief

Understand, Define, Ideate

Had a think about which op-shops I actually wanted to do that represented a different feeling, type, or style and decided to take out SPCA and replace it with the David N White Gallery so that I had antiques, clothing and furniture covered, which is one of three aspects. 

Walked to the David N White Gallery, took pictures, smelled the place, and researched the history and all the information that I could find on the place as well as revisiting the Salvation Army and Recycle Boutique. Will begin to look back at the matrix and hopefully figure out where to go with my brochure. 

24/03/2016

Week 4.2

Gaining insight and feedback

Understand, Ideate, Critique

I've missed quite a lot of classes, so I needed to attend this one so that I could get some help. Talked to Lee about where I was headed and what needed to be done so that I could complete the brochure/designs in the holidays. Realised that it was something that needed to be done earlier.

Was pretty much told to start from beginning, check the destinations and what I wanted to convey with them and go from there to starting to make the spreads. Shot for the help, Lee.

14/03/2016 - 21/03/2016

Week 3:1-4.1

Futher understanding and researching

Understand, Define, Ideate, Making

Haven't been too well for the past week and a half so haven't been to any of the lectures and tutorials. Have updated and completed my matrix for the destinations, researched a bit more into op-shopping in general and have started to try and brainstorm a layout for my brochure.

07/03/2016 - 10/03/2016

Week 2:1-2.2

Synthesise visual research and creating visual narrative

Understand, Define, Critique

We completed a series of observational exercises in today's class which I found to be particularly useful for when I start my destination collages/spreads, so that they could convey the feelings that I think the op-shops have. In groups, we also looked at defining and looking at different patterns and the ways they made us feel, looked, and acted. Whether it be small, a map, and whether it makes you angry or sad, all of this helped me reconsider my brochure and the patterns I might put into the spreads. 

From this, in groups as well, we had a look at different patterns and designs in books and then presented which ones we felt had a certain feeling/meaning to the class and had feedback to whether we were right or wrong. 

03/03/2016

Week 1:2

Critiquing the matrix and making the extended matrix

Ideate, Critique, Making

I wasn't able to attend this class due to personal reasons. I already had a basic idea of where I was going with my project, however so continued to brainstorm my topic, which ended up being op-shops in Wellington. I gained insight about them by visiting them, asking questions and taking pictures.

The three op-shops that I chose were Recycle Boutique, SPCA and The Salvation Army. I chose these particular op-shops because they supported different causes, had different smells, environment, and feel to them and were also quite far apart with different price ranges.